Santa Barbara Athletic Club : Branding + Ad Campaign

A few months back, in the depths of Oregon winter, I had the absolute luxury of photographing for West Coast Athletic Club in Santa Barbara, CA for their latest branding + ad campaign highlighting their remodeled Santa Barbara Athletic Club.  With a fabulous crew in tow, we spent a day shooting around iconic Santa Barbara locations to create images that will be featured in print as well as in the gym itself.  Below is one of their preliminary ads as well as a few outtakes. Thanks to the amazing team from WCAC, Krista Treide of Made For Good, Sports Unlimited, and the game-for-anything talent for helping to pull this spectacular day together.